Amazon Business Reports Glossary

Use this glossary to better understand the data in your Seller Central business reports.

For more frequently asked questions about Seller Central Business reports refer to this article.

Attributed Featured Offer percentage

Featured Offer percentage for the ASIN. If this item is in a variation relationship, this will be total page views for both.

Attributed Page Views

Page views for the ASIN. If this item is in a variation relationship, the visit counts as a page view for the child ASIN only.

Average Offer Count

The average number of offers listed for sale in a particular time period. Calculated from the total number of offers and the total number of days in the time period.

For weekly and monthly reports, this is the average number of offers over all days in the selected time period.

For daily reports, this figure is the total number of offers created on that particular day.

Average Sales per Order Item

The average sales per order item, calculated by dividing the ordered product sales by the total order items.

Average Sales per Order Item - B2B

The average sales per order item to Amazon Business (B2B) customers (ordered product sales generated by Amazon Business customers ÷ total order items ordered by Amazon Business customers).

Average Selling Price

The average price of the units sold, calculated by dividing the ordered product sales by the total units for the selected time period.

Average Selling Price - B2B

The average price of units sold to Amazon Business customers (total ordered product sales from Amazon Business customers ÷ total units from Amazon Business customers for the selected time period).

Average Units per Order Item

The average number of units per order item calculated by dividing the number of units by the number of orders for the selected time period.

Average Units per Order Item - B2B

The average number of units for each item ordered by Amazon Business customers for the selected time period.

Conversion
Conversion measures how effective you are at convincing a customer to add your product to their shopping cart. To increase conversion, you must think like a customer. Provide all the information they need to make a purchase decision:

Provide complete product content: Thorough and descriptive product content gives customers enough information to decide. For more information, go to Improve product details.
Use promotions: Promotions are incentives to customers. Leverage promotions like "Free Shipping" to increase conversion.
Provide high quality images: Pictures sell products. Provide an image for every product. For more information, go to Prepare Product Images.
Encourage product reviews: Customer product reviews can drive conversion because customers value the opinion of other customers. When you request customer feedback, you can include a request for product reviews.

Featured Offer percentage

The percentage of page views where the Featured Offer (the "Add to shopping cart" link) appeared on the page for customers to add your product to their cart. This percentage indicates how frequently your offer is featured when a customer views the detail page. Sellers who win the Featured Offer have a greater chance of gaining the sale. This percentage will be less than 100% if the page view occurred when:

- The product was out of stock.

- The Featured Offer would result in the customer purchasing from another seller.

- Your product was not available for purchase using the Featured Offer.

For example, if the product's condition is "Used" and shows up on the "Other buying options" page.

This is not necessarily an indication of the availability of your product for purchase. It only reflects whether your product would be purchased by a customer by clicking the Featured Offer when they viewed that page.

This metric is available both in aggregate across your items and by SKU and ASIN.

Featured Offer percentage - B2B

The percentage of page views from Amazon Business customers where the Featured Offer (the “Add to shopping cart” link) appeared on the page for customers to add your product to their cart. This percentage will be less than 100% if the page view occurred when:

- The product was out of stock.

- The Featured Offer would result in the customer purchasing from another seller.

- Your product was not available for purchase using the Featured Offer.

For example, if the product's condition is “Used” and shows up on the “Other buying options” page.

This is not necessarily an indication of the availability of your product for purchase. It only reflects whether your product would be purchased by a customer by clicking the Featured Offer when they viewed that page.

This metric is available both in aggregate across your items and by SKU and ASIN.

Creation Date

Corresponds to the creation date for the SKU variation theme.

Day

A standard 24-hour day, from 00:00:00 to 23:59:59 PT.

Feed Type

The name of the type of feed you submitted, such as Inventory, Pricing, Product Relationships, and so on.

Image

Indicates whether there is an image on the product detail page. Use Manage Inventory to view whether a seller has submitted an image for a product. The product detail page may still show an image if a different seller wins the Featured Offer.

Month

The standard calendar month, of varying length depending on the month.

Number of Feeds

The number of feeds that you submitted in the last week for a particular feed type.

Order Item Session Percentage

The order item session percentage calculated by dividing the total order items by the number of distinct session counts for the selected time period.

Order Item Session Percentage - B2B

The order item session percentage is calculated by dividing the total order items from Amazon Business customers by the number of distinct session counts from Amazon Business customers for the selected time period.

Ordered Product Sales

The amount of ordered product sales, calculated by multiplying the price of order items and the number of units sold for the selected time period.

Ordered Product Sales - B2B

Amount of ordered product sales from Amazon Business customers (price of order items * number of units sold for the selected time period).

Orders

The number of distinct orders you received in a selected time period. Does not reflect orders subsequently canceled or altered.

Page View Percentage

The percentage of page views that a particular SKU/ASIN receives relative to the total number of page views for all products. The total number of page views is determined by the time period you select.

Page View Percentage - B2B

The percentage of page views from Amazon Business customers that a particular SKU or ASIN receives relative to the total number of page views from Amazon Business customers for all products. The total number of page views is determined by the time period you select.

Page Views

Visits to your offer pages for a selected time period (a session). A user may view your offer pages multiple times within a single time period, resulting in a higher number of page views than sessions.

When a child ASIN is visited, it does not also count as a visit to the parent ASIN. Additionally, a storefront or browse node visit does not count as a page view.

When viewing the "Detail Page Sales and Traffic" report, page views are summed only for days when there was sales activity on the ASIN.

When viewing the "Detail Page Sales and Traffic by Child Item" report, page views are summed for the entire date range, regardless of sales activity.

Page Views - B2B

Visits to your offer pages by Amazon Business customers for a selected time period (a session). A user may view your offer pages multiple times within a single time period, resulting in a higher number of page views than sessions.

When a child ASIN is visited, it does not also count as a visit to the parent ASIN. Additionally, a storefront or browse node visit does not count as a page view.

When viewing the Detail Page Sales and Traffic report, page views are summed only for days when there was sales activity on the ASIN.

When viewing the Detail Page Sales and Traffic by Child Item report, page views are summed for the entire date range, regardless of sales activity.

Product Description

Indicates whether there is a description on the product detail page. Use Manage Inventory to view whether a seller has submitted a product description for an item. The product detail page may show a description if a different seller wins the Featured Offer.

Product Features

Indicates whether there are feature bullet points on the product detail page for this item. Use Manage Inventory to view whether a seller has submitted features for an item. The product detail page may show features if a different seller wins the Featured Offer.

Product Sales per Order

The average order size for a selected time series. Determined by dividing the ordered product sales by the number of orders for a selected time period.

Quarter

Q1: January 1 - March 31

Q2: April 1 - June 30

Q3: July 1 - September 30

Q4: October 1 - December 31

Records

The total number of records that you submitted in all feeds for a particular feed type.

Same Day Last Year

Calculated by identifying the week of the year (for example, week 14) and comparing the same day of the week (for example, Wednesday). Week 1 starts with the first week of the year containing at least four days. Defined according to ISO standards.

Same Week Last Year

Calculated by identifying the number of the week of the year (for example, week 14) and comparing it with that same week of the previous year. Week 1 starts with the first week of the year containing at least four days. Defined according to ISO standards.

Session Percentage

The percentage of sessions that contain at least one page view for a particular SKU/ASIN relative to the total number of sessions for all products. The total number of sessions is determined by the time period you select.

Session Percentage - B2B

The percentage of sessions from Amazon Business customers that contain at least one page view for a particular SKU or ASIN relative to the total number of sessions from Amazon Business customers for all products. The total number of sessions is determined by the time period you select.

Sessions

Visits to your Amazon product detail pages by a customer within a 24-hour period. (See also "Your Amazon Presence" below.)

A user might view your pages many times on a single visit, resulting in a higher number of page views than sessions in your reports.

A storefront or browse node visit by a user is not counted as a session in Business Reports.

When viewing the "Detail Page Sales and Traffic" report, page views are summed only for days when there was sales activity on the ASIN.

When viewing the "Detail Page Sales and Traffic by Child Item" report, page views are summed for the entire date range, regardless of sales activity.

Sessions - B2B

Visits to your Amazon product detail pages by an Amazon Business customer within a 24-hour period. (See also "Your Amazon Presence" below.)

A user might view your pages many times on a single visit, resulting in a higher number of page views than

sessions in your reports.

A storefront or browse node visit by a user is not counted as a session in Business Reports.

When viewing the "Detail Page Sales and Traffic" report, page views are summed only for days when there was sales activity on the ASIN.

When viewing the "Detail Page Sales and Traffic by Child Item" report, page views are summed for the entire date range, regardless of sales activity.

Shipments

The number of units shipped to customers.

This value is not the same as "Units Ordered" because there is sometimes a difference between the number of units ordered and the number of units shipped.

SKU

A distinct product identifier created by a seller. This identifier is unique to your catalog.

SKU Creation Date

The creation date for a particular SKU.

Total SKU

The total number of SKU that are offered for sale.

Traffic
Traffic measures which products customers are discovering most frequently. Products with higher session and page view numbers are being found most frequently.

Units

The number of units ordered.

Units - B2B

The number of units ordered by Amazon Business customers.

Units Ordered

The total number of units ordered during a selected time period.

Units Ordered - B2B

The total number of units ordered by Amazon Business customers during a selected time period.

Amazon Business Reports Glossary

Use this glossary to better understand the data in your Seller Central business reports.For more frequently asked questions about Seller Central Business reports refer to this article.

Attributed Featured Offer percentage

Featured Offer percentage for the ASIN. If this item is in a variation relationship, this will be total page views for both.

Attributed Page Views

Page views for the ASIN. If this item is in a variation relationship, the visit counts as a page view for the child ASIN only.

Average Offer Count

The average number of offers listed for sale in a particular time period. Calculated from the total number of offers and the total number of days in the time period.

For weekly and monthly reports, this is the average number of offers over all days in the selected time period.

For daily reports, this figure is the total number of offers created on that particular day.

Average Sales per Order Item

The average sales per order item, calculated by dividing the ordered product sales by the total order items.

Average Sales per Order Item - B2B

The average sales per order item to Amazon Business (B2B) customers (ordered product sales generated by Amazon Business customers ÷ total order items ordered by Amazon Business customers).

Average Selling Price

The average price of the units sold, calculated by dividing the ordered product sales by the total units for the selected time period.

Average Selling Price - B2B

The average price of units sold to Amazon Business customers (total ordered product sales from Amazon Business customers ÷ total units from Amazon Business customers for the selected time period).

Average Units per Order Item

The average number of units per order item calculated by dividing the number of units by the number of orders for the selected time period.

Average Units per Order Item - B2B

Provide complete product content: Thorough and descriptive product content gives customers enough information to decide. For more information, go to Improve product details.

Use promotions: Promotions are incentives to customers. Leverage promotions like "Free Shipping" to increase conversion.

Provide high quality images: Pictures sell products. Provide an image for every product. For more information, go to Prepare Product Images.

Encourage product reviews: Customer product reviews can drive conversion because customers value the opinion of other customers. When you request customer feedback, you can include a request for product reviews.

Featured Offer percentage

- The product was out of stock.

- The Featured Offer would result in the customer purchasing from another seller.

- Your product was not available for purchase using the Featured Offer.

For example, if the product's condition is "Used" and shows up on the "Other buying options" page.

This is not necessarily an indication of the availability of your product for purchase. It only reflects whether your product would be purchased by a customer by clicking the Featured Offer when they viewed that page.

This metric is available both in aggregate across your items and by SKU and ASIN.

Featured Offer percentage - B2B

The percentage of page views from Amazon Business customers where the Featured Offer (the “Add to shopping cart” link) appeared on the page for customers to add your product to their cart. This percentage will be less than 100% if the page view occurred when:

- The product was out of stock.

- The Featured Offer would result in the customer purchasing from another seller.

- Your product was not available for purchase using the Featured Offer.

For example, if the product's condition is “Used” and shows up on the “Other buying options” page.

This is not necessarily an indication of the availability of your product for purchase. It only reflects whether your product would be purchased by a customer by clicking the Featured Offer when they viewed that page.

This metric is available both in aggregate across your items and by SKU and ASIN.

Creation Date

Corresponds to the creation date for the SKU variation theme.

Day

A standard 24-hour day, from 00:00:00 to 23:59:59 PT.

Feed Type

The name of the type of feed you submitted, such as Inventory, Pricing, Product Relationships, and so on.

Image

Indicates whether there is an image on the product detail page. Use Manage Inventory to view whether a seller has submitted an image for a product. The product detail page may still show an image if a different seller wins the Featured Offer.

Month

The standard calendar month, of varying length depending on the month.

Number of Feeds

The number of feeds that you submitted in the last week for a particular feed type.

Order Item Session Percentage

The order item session percentage calculated by dividing the total order items by the number of distinct session counts for the selected time period.

Order Item Session Percentage - B2B

The order item session percentage is calculated by dividing the total order items from Amazon Business customers by the number of distinct session counts from Amazon Business customers for the selected time period.

Ordered Product Sales

The amount of ordered product sales, calculated by multiplying the price of order items and the number of units sold for the selected time period.

Ordered Product Sales - B2B

Amount of ordered product sales from Amazon Business customers (price of order items * number of units sold for the selected time period).

Orders

The number of distinct orders you received in a selected time period. Does not reflect orders subsequently canceled or altered.

Page View Percentage

The percentage of page views that a particular SKU/ASIN receives relative to the total number of page views for all products. The total number of page views is determined by the time period you select.

Page View Percentage - B2B

The percentage of page views from Amazon Business customers that a particular SKU or ASIN receives relative to the total number of page views from Amazon Business customers for all products. The total number of page views is determined by the time period you select.

Page Views

Visits to your offer pages for a selected time period (a session). A user may view your offer pages multiple times within a single time period, resulting in a higher number of page views than sessions.

When a child ASIN is visited, it does not also count as a visit to the parent ASIN. Additionally, a storefront or browse node visit does not count as a page view.

When viewing the "Detail Page Sales and Traffic" report, page views are summed only for days when there was sales activity on the ASIN.

When viewing the "Detail Page Sales and Traffic by Child Item" report, page views are summed for the entire date range, regardless of sales activity.

Page Views - B2B

Visits to your offer pages by Amazon Business customers for a selected time period (a session). A user may view your offer pages multiple times within a single time period, resulting in a higher number of page views than sessions.

When a child ASIN is visited, it does not also count as a visit to the parent ASIN. Additionally, a storefront or browse node visit does not count as a page view.

When viewing the Detail Page Sales and Traffic report, page views are summed only for days when there was sales activity on the ASIN.

When viewing the Detail Page Sales and Traffic by Child Item report, page views are summed for the entire date range, regardless of sales activity.

Product Description

Indicates whether there is a description on the product detail page. Use Manage Inventory to view whether a seller has submitted a product description for an item. The product detail page may show a description if a different seller wins the Featured Offer.

Product Features

Indicates whether there are feature bullet points on the product detail page for this item. Use Manage Inventory to view whether a seller has submitted features for an item. The product detail page may show features if a different seller wins the Featured Offer.

Use this glossary to better understand the data in your Seller Central business reports.

For more frequently asked questions about Seller Central Business reports refer to this article.