Policies included in Amazon Account Health Rating

Account Health Rating (AHR) indicates your selling account’s risk of deactivation due to policy non-compliance, and it displays on the seller’s Account Health page for each store in which they sell worldwide. This page lists all policies included in the AHR, and will be updated as new policies are added in the future.

Amazon has not changed any policies as a result of AHR, and not all of Amazon’s policies are currently included in AHR.

Amazon uses a combination of advanced machine learning techniques and automation and expert human review to identify and monitor policy non-compliance and to respond to reports of illegal products and content.

Amazon tools use natural language processing and machine learning, which means new information is fed into them daily and they learn and get better at proactively and automatically blocking offers Amazon suspect of policy non-compliance.

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